Ultra - Say It Once (1998)

The #improposables

In '98 Di Caprio was God.
I remember TV contests for Di Caprio lookalikes, I remember barbers displaying his photos in their windows.
Everyone wanted his haircut, many tried to imitate him (or at least attempted to).
But the first ones were the boy-band singers.
Like a certain James Hearn, who to be honest didn’t exactly rock the Di Caprio look.
But almost all the promotional photos of the Ultra played on that (vague) resemblance.
Exactly, the Ultra. WHO?
Right, they were in the charts. But almost everywhere they landed in the Intertoto zone (back in '98 they still held the Intertoto, remember?).
Only in Italy did they come in first. It was August. MTV played the video at all hours.
James Di Caprio Hearn left the music career not long after.
“He abandoned me, this music show-business.”
Apparently, he said.