Voto:
1) I don't know if the birth of MTV has anything to do with this or not... it is generally in the early '80s that the image begins to assume a fundamental role that it previously did not have. And there is no doubt that '80s icons like Madonna have entirely adopted the look that originated with British new wave bands (Robert Smith is "guilty," primarily, albeit completely unintentionally, of having created the typical iconographic trademark of the '80s); anyway, what I wanted to emphasize is that all the British new wave bands make a clear and persistent display of a certain look, which indeed rises to an indispensable role, to an irreplaceable status, to fashion. 2) You did not take into account my other point: that a large part of the experimentation (which you mentioned in reference to British new wave) was actually done in America, and it is not at all true that they didnāt adopt it in the UK: the sound you describe with such precision (āhas reinvented the use of rock instruments,ā ābefore, rock was practically guitar and voice, and then all the other instruments were just accompaniment, with new wave all the instruments became protagonists alongside the guitar and the voiceā) was indeed codified by Television, Devo, Pere Ubu, etc. and in the UK it was all too readily taken as a priori basis without any real in-depth musical exploration. THIS is what I meant, more than anything else; I would say they alienated its meaning, turning an experimental sound into a form of more or less motivated exhibitionism. Well, apart from Ultravox, all the early works of the most significant bands date back at least to '78. And Ramones, Heartbreakers, Pere Ubu brought forth their first EPs no later than '75. I never spoke of clones; I talked about a trend that exploited underlying insights from American bands, and more than advancing the EXPERIMENTAL ATTITUDE, it utilized those insights in a generally formalistic way to adapt them to a type of expression that soon became standardized, pretentious, flamboyant, exhibitionistic, and rather uncreative. I do not expect to see any direct influence at all, and even if there were, that is not what matters; I say, however, that what was in America primarily an approach, which undoubtedly also codified a certain type of sound and musical styles, in the UK soon became a superficial and pompous manner, pseudo-existentialist and exhibitionistic, a priori when not completely frivolous; (here I respond to your second post) there is nothing that has really added anything substantial in terms of essence, expression, approach, poetics, communication, except for P.I.L., who created a deeply unique paranoid and industrial sound (deliberately avoiding the trap of the easy dark romanticism of 90% of British bands) and the early Joy Division, who were indeed the forerunners of the British sound as well as among the few truly original and innovative. The Cocteau Twins, as already mentioned, invented a new sound, laying the foundations for new genres (dream pop and shoegaze), demonstrating considerably more intelligence than the average British bands of the time; for the rest, just some curious digressions and a lot of standardized and unnecessary emphasis.