CAROSELLO CARNE MONTANA 1966 (GRINGO)

Look here, kids, and learn what it means to be old: we were really good at advertising! Not like you colorful toilets!

There are immense gems from that era: authentic masterpieces born from an unrepeatable period of great creative spirit.
Just think—only within the realm of the then "Recláme"—of figures like Gavino Sanna and Armando Testa: today, with our "impoverished language," no one would be able to understand slogans like the famous "Chi Vespa mangia la mela."
Um... Not even back then, to be honest, but there was the courage to convey messages of absolute semantic depth, without treating the people as an amorphous mass devoid of any cognitive stimulus, as happens in our disoriented times.
A slogan like that one "worked" precisely because it wasn't analyzed, dissected, explained: it passed through "assonance," simply because in five words it conveyed the entire concept of freedom, through "that" bite of "that" forbidden fruit.
People were much more receptive back then; they had just been educated by the new television medium and were capable of processing concepts, even if they didn't know the archetype, but understood the meaning.
Call me a VIP (Very Important Pedeón) or a Boomer or whatever, but I find today’s ads offensive to my intelligence.
I don't know about yours.