10 magnificent losers. 10 stories that deserve to be told. 1) Steve Marriott Steve Marriott - Stay With Me Baby He was supposed to be the singer of Led Zeppelin, Iommi wanted him in Black Sabbath, they had to settle for Plant and Osbourne. His Little Faces were overshadowing the Who and Humble Pie only made Peter Frampton famous. Alcohol, drugs, and naivety took everything away from him. In 1991, alone and broke, he died absurdly in the fire of his home. He was 44 years old.