• Rating:
The BMTH were once like that "ugly" and introverted guy trying to hit on unattainable hot girls: they played a genre that not only required excellent technique, but also an intrinsic talent to stand out (a kind of Deathcore or something similar), without remotely having the capabilities.
And indeed, metaphorically, they got turned down and faced embarrassing situations.
In any case, album after album, they managed to impress me not only by significantly lightening their initially heavy Metal offering, but also by acquiring a certain skill in songwriting and arrangements.
Without giving too many compliments, after their Metalcore shift with There is a Hell, believe me I've seen it, there is a heaven, let's keep it a secret and the subsequent albums, increasingly more Pop, we have arrived at Ludens.
The song is damn catchy in its mix of Industrial, Pop, straightforward Electronics, and "Metal," which would not look out of place in front of the best Linkin Park of the good old days, I dare say, and it contains several melodic tricks within it that seem simple but are actually well thought out and functional to the piece.
A song you could play at a dance party or a big Metal concert (it even includes a proverbial breakdown that's not bad), but it doesn't come off as incredibly stupid as one might think: quite a compliment for a band that poorly imitated the Black Dahlia Murder.
Not a masterpiece nor a song that will make musical history, but an almost i n c r e d i b l e result for a group ridiculed (rightly so) by half the world in the past decade, for being the worst example of a "Metal" band one could find on the face of the earth.
A special applause goes to the production, as crystal clear and powerful as a piece like this should be today, and to the band's performance, which, in light of their fantastic success, has taught us a great life lesson: sometimes you can really win with less effort, and perhaps the proverbial less is more represents the truth.
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