Brand X

The Profile

Brand X is a British jazz-fusion band formed in the mid-1970s, featuring guitarist John Goodsall, bassist Percy Jones, keyboardist Robin Lumley, and drummer Phil Collins among others. They fused jazz improvisation with progressive-rock aesthetics on albums like Unorthodox Behaviour, Moroccan Roll, and the live set Livestock. The group was active 1975–1980, reformed in 1992–1999 and again 2016–2021.

Core members included John Goodsall, Percy Jones, Robin Lumley, and Phil Collins. The band emerged from the UK fusion scene, releasing Unorthodox Behaviour (1976) and Moroccan Roll (1977), and became known for fretless‑bass-led interplay and sophisticated rhythms. Activity spans 1975–1980, 1992–1999, and 2016–2021.

DeBaser’s six reviews paint Brand X as a sharp, witty British jazz‑fusion unit with Genesis’s Phil Collins on drums alongside Goodsall, Jones and Lumley. Highlights include the studio peaks Unorthodox Behaviour and Moroccan Roll, the live punch of Livestock, and the later turns of Masques and Product. Reviewers praise the fluid fusion of jazz improvisation and progressive aesthetics, Collins’s drumming, and Jones’s fretless bass. Overall tone: enthusiastic and approving.