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Brand X

Musical Group

English jazz‑fusion/jazz‑rock group formed mid‑1970s; reviews highlight Phil Collins (part‑time), John Goodsall, Percy Jones and Robin Lumley. Known for instrumental, improvisational fusion albums such as Unorthodox Behaviour, Moroccan Roll and Livestock.

Came to light in 1976; active 1976–1980 and later reformed in 1992 and dissolved in 1999 (as noted in reviews). Lineup flexible: core figures include John Goodsall (guitar), Percy Jones (bass), Robin Lumley (keyboards) and Phil Collins (drums, part‑time). Other contributors mentioned in reviews: Morris Pert, Kenwood Dennard, session musicians Burgi and Robinson. Name origin anecdote noted in reviews: "brand X" reportedly written by a studio technician on tapes.

Brand X are an English jazz‑fusion/jazz‑rock group from the mid‑1970s praised across DeBaser reviews for instrumental skill and inventive fusion. Key members cited in the reviews include Phil Collins (part‑time), John Goodsall, Percy Jones and Robin Lumley. Recommended albums frequently named: Unorthodox Behaviour, Moroccan Roll, Livestock and Masques.

For:Fans of jazz‑fusion, jazz‑rock and 1970s progressive/instrumental music

 An elusive and enigmatic group starting from their name, which was born almost by chance - a studio technician didn't know how to label the tapes and wrote "brand X" on them - to the album covers, always balancing between mocking and surreal.

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 Masques, in my opinion, is the most mature and complete work from this fantastic group, with Goodsall and Jones decidedly above the norm and the two session musicians of the moment, Burgi (drums) and Robinson (keyboards), holding their ground.

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 One of these is "Voidarama", a track that delivers rarefied atmospheres and deep emotions.

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