Where have the old Black Rebel Motorcycle Club, the ones from "Take Them On Your Own", gone???
In the new album, BRMC renew themselves and they do well because repeating oneself is never good, but in my opinion, they took the wrong step. The album is good, it's a good blues, quite well played, but I don't know why, the album is (maybe) too acoustic (and repetitive) and in the long run it tires. In short, forget about those "dirty guitar riffs" present in the last two albums!
It starts with "Shuffle Your Feet" and after their chorus when the music kicks in, you think it’s an experimentation of theirs, done like this and placed randomly as an opener, then you hear "Howl" the true masterpiece of the album: minimal organ, percussion, and electric guitars that aren’t dirty, but they are there (electric guitars will be a real rarity in this album). Then, apart from other noteworthy tracks ("Devil's Waiting", "Weight Of The World", "Sympathetic Noose"), nothing more surprising. There's the usual final track "The Line" which ends with a ghost track played entirely with an organ similar to a Bontempi one, I don't know if you're familiar with it. It's the "howl" of BRMC ending here!
Roughly in my review, I pointed out the best songs of the album. My rating is "3" which is not a bad rating, but a rating indicating adequacy. The album, however, is not recommended for those who loved BRMC too much in the last album (the first for me is a 2.5, the second is a 4) "Take Them On..." is recommended for those who love rock ballads and blues-folk in the style of Mark Lanegan when he wants to play the bluesman!
"Peter Hayes' voice is deeper than ever and the acoustic guitars intertwine with harmonicas played with the passion of a seasoned folk artist."
"They have put first and foremost themselves, laid bare amidst the guitars and voices of 'Howl', far from the stereotype of damned rockers chasing after the Jesus and Mary Chain."
"'Howl', or an anthem to the singers of the 'Beat Generation', if it still can be defined as such."
"The piano of 'Promise' is certainly the best endorsement of the entire album: simply heartfelt."
"Howl is a journey into the roots of rock ’n’ roll Made in USA, filtered through blues, country, gospel, and folk undertones."
This record was released more out of the band’s desire to distance themselves from the label of being Jesus And Mary Chain clones.