Debut album for the American rapper Yung Joc, hailing from Georgia and signed to P. Diddy's Bad Boy Records.
Huge success in the USA with the single "It's Goin' Down", not fully confirmed upon the release of this album. Strangely, in fact, only two singles were released (the other is "I Know You See It"): therefore, some have already labeled it as part of the "commercialized" hip-hop, based on one or two successful singles and nothing else behind it. You start listening with the catchy single and expect a great gangsta-rap album, but instead you end up quite disappointed by songs that are too similar to each other and, above all, too similar to something that's already been heard (Three 6 Mafia and J-Kwon come to mind, for example).
In short, it's a rather anonymous album that brings nothing new to the already overcrowded landscape of made-in-USA rap. The best song on the album is "Hear Me Coming", and the rest worth salvaging are "It's Goin' Down", "Do Ya Bad", "Patron", and "Knock It Out".