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Rating: Broadcast in about 100 countries worldwide and attracting more than 260 million daily viewers, "The Bold And The Beautiful" or simply "Beautiful" (correct pronunciation "biutifù") is the soap opera par excellence, which has now addicted the audience with its always new and original stories and situations.
Born from the twisted minds of the couple William J. Bell and Lee Philip Bell, "Beautiful" is a kind of anthem to love, only presented in a twisted and absolutely tragicomic context: the story always and only revolves around the Forrester family, owners of the "Forrester Creation" brand active in the fashion world, plus the attractive blond bombshell (now a stunning 50-year-old) Brooke Logan, in perpetual search of affection and who finds herself to be a bit of the pivot of everything, a kind of symbolic woman without whom the story would, probably, not make sense.
A peculiarity of this soap is that everyone, just everyone, in turn, has been engaged/married/fun with "Logan": from the benevolent Forrester patriarch, Eric, to his own son, the most famous powerful jaw in the world, Ronn Moss aka Ridge (who bounces between Brooke and the other woman in his life, Taylor, a psychologist with a resume of two deaths and as many resurrections), the brother, the cousin, the uncle, the great-uncle and so on. From some relationships (particularly Eric/Brooke and Ridge/Taylor) children were born who, once weaned, followed in their father's footsteps and not only in the fashion field. Incredible situations have arisen where incest is avoided only thanks to the nonchalance of the screenwriters, who with flights of fancy in the script and masterful plot twists manage to keep the story afloat. The story is then a never-ending vicious circle with the beginning (various weddings) and the end (divorce) repeating at regular cycles, occasionally interspersed with events bordering on a B-movie thriller.
The beauty is that the story is always the same: there are over 5000 episodes, but for a newcomer to the series, any episode is enough to instantly understand the situation and start following it without needing summaries of previous episodes.
Aired at lunchtime, just after the legendary mattress and cookware infomercial, and with only two advertising interruptions (a treatment that Mediaset reserves for very few programs in the schedule), Beautiful is now a cult, a staple to which everyone, just everyone, has given a glance, maybe inattentively. There are those who love it, those who follow it passively, but I don't think anyone speaks ill of it: so exaggerated, so verbose (as situations), so improbable as to be harmless in the tacky Italian television landscape.
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