Orchestrated hype. Three albums released in three years, 1999, 2000, and 2001; "White Stripes," "De Stijl," and this latest one "White Blood Cells" which create so much confusion due to their practically identical covers. They seem like different versions of the same album with graphic allusions to Rietveld's de stijl on the cover and in the title of 'De Stijl', while the others are identical, only playing with the colors red and white, for these two siblings from Detroit named Jack and Meg White (!), hence the wordplays in the titles, colors, and the band's name.
Great confusion. There's enough to create a cult following, which is indeed happening. Add to that the peculiarity where the albums feature only Jack's voice, his guitar, and Meg's drums, and curiosity rises even more. But the content??? Poor, rehashed '50s garage rock without the slightest originality. "Hotel Yorba," from this album, I was convinced was a cover of a classic Fifties song, but it's not. Unbelievable. We don't know if all this is post-something, we only note their total uselessness. At most, it's a diversion. However, kudos for the packaging, marketing, and "identity," which are enough to pique our interest. They earn 5 points for these.