One thing that nobody understands today – P.S: if you have a band or are a rapper, keep it in mind, write it down, tattoo it – is that the more you try to be eclectic, the more predictable and boring you are. Take Rosalía, who debuted as a flamenco nuevo star (basically a slightly refined but certainly easily categorizable thing) and then immediately decided she wanted to be a total pop star: sexy bombshell, fluid, pop, alternative, traditional, progressive, quirky, odd, cover model, queer icon, Spanish, Latin, English-speaking, global, no global, etc. The result is that her album is deadly boring, because you clearly find all those things you expect to find, from reggaeton to trap, from Spanish pop to Soundcloud hyperpop, vintage and "new" condensed. And what a load of tedious bullshit. You're all, all, all alike, all different in the same way, all superficially alternative, dressed in Gucci, serving the status quo.

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