Psy
Gnam Gnam style

Finally, after "macarena," "lambada," "asereje," and other Latin American dances, towards the end of 2012, a track by a certain Psy, a Korean singer and producer, becomes a hit; the song in question has become a real phenomenon worldwide and is called "Gangnam Style," currently number one on the Italian charts as well.

The song itself is incredibly catchy like all hits and seems very commercial; with a late '90s disco-electronic base and a chorus that sticks in your head.

What sticks even more, however, are Psy's movements as he dances like crazy, hops around, raises his hands, seeming ridiculous and goofy, but then everyone, when the music starts, can't stay still and must imitate him.

Finally, a track that is not South American or with a Caribbean sound, like last year's "Danza Kuduro" or last summer's "tchecherecheche," which was Brazilian.

Psy is now being copied all over the world, also covered by many famous singers paying tribute: Kylie Minogue was the first, then Madonna, who also invited him on stage to perform with her. But also subjects, queens, kings, soldiers, young people, mothers, grandfathers, grandmothers, children. On the internet, it has become a craze and his video surpasses Justin Bieber and Lady Gaga, becoming the most viewed of the last year.

I'm sure, maybe I'm mistaken, that we'll be hearing about Psy for a long time, solely and exclusively for "Gangnam Style," because usually after such a massive international success, one disappears for years.

The fact remains that "Gangnam Style" will surely be at the Sanremo Festival 2013 and it wouldn't be surprising if it continues its rise until the coming summer, hoping that a nice new album from Paola&Chiara saves us from these extravagant characters.