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Perfume

Musical Group
Forfans of j-pop/electropop, choreography obsessives, and newcomers curious about perfume’s precision pop.
5 Reviews 2 Definitions 1 Charts

The Profile

Perfume is a Japanese electropop/technopop trio formed in Hiroshima in 2000, consisting of Ayaka Nishiwaki (A~chan), Yuka Kashino (Kashiyuka), and Ayano Ōmoto (Nocchi). Produced by Yasutaka Nakata, they became mainstream leaders of Japan’s technopop revival, noted for precision choreography, futuristic visuals, and singles such as Polyrhythm and Love the world.

Longtime producer/composer Yasutaka Nakata (also of Capsule and producer for Kyary Pamyu Pamyu) crafts Perfume’s technopop sound. The reviews cite the structural design of DISPLAY (a Panasonic spot), the sinophile stylings and video direction of Cling Cling (Daisuke Shimada; sets by Youhei Taneda), and Kazuaki Seki’s video work. Their lineage nods to Yellow Magic Orchestra’s 1980s technopop.

Three upbeat reviews track Perfume’s evolution from Love the world through VOICE to Cling Cling. The pieces highlight Yasutaka Nakata’s technopop craft, structural games (DISPLAY), and meticulous visuals. References to long-time collaborators and video aesthetics appear throughout. Overall verdict: precision pop engineered for hooks, dance, and dizzying polish.

Who knows Perfume?

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