•
Rating: Sony's commercial operation that proves to be a good success. Year 2003. An absolute novelty for the western market, especially in Italy, where at that time even advertising is invaded by Indian dances and sounds (Fiat, Coca Cola and household cleaning products).
It must be said that the artist, Panjab Mc, already active in alternative environments for several years, lives in the British territory and therefore is influenced in turn by western music, house, rap, industrial. His track was already born in 1998, a blend of Anglo-Bhangra sounds, but it exploded in the European market only a few years later, when, riding the current trend, Sony made a winning choice by promoting massively and pushing the single "Mundian To Bach Ke "(beware of the boys), almost obsessive, achieving the desired results. First, it broke through in Germany, lingered in France and Spain, and finally took off in Italy, suitably adapted to the pop-dance-discotheque sound.
The modifications for our market do not particularly distort the original version. The vocal part of the piece is decidedly repetitive, but effective. The success drags on for months on the radio, in the cinema (in a tacky film from the Christmas series like Boldi-De Sica's "Natale in India", just to ride the trend of the moment) and inevitably ends up transformed into a mobile phone ringtone. But the track has its dignity, and it is a proper and moderate approach to oriental-Punjab melodies, filtered by the local beat sound (euro-dance) and does not go unnoticed even by the old wolf Pippo Baudo, who invites the now famous Mc to perform on the Ariston stage (2003 edition). Conclusion: omnipresent cult tune.
Panjab Mc comes from nothing, struggles with very poor means, becomes a star and returns to nothing. Like any musical trend, it evaporates and leaves traces that fade over time. And you can bet on it, it won't come back again.
Tracklist
Loading comments slowly
