Swedish synth-pop/eurodance project led by Ulrich Bermsjo. Debut album Pink Trash was released in 2007. Collaborators on the project included Anders Wollbeck; Dominika Peczynski was initially involved and later replaced by Camilla Brink, according to the DeBaser review.

Pink Trash (2007) is described in the review as a 16-track album mixing eurodance, synth-pop and electroclash; the project involves Ulrich Bermsjo as the principal mind and had production/co-writing contributions from Anders Wollbeck.

The DeBaser review treats Nouveau Riche's 2007 debut Pink Trash as an indulgent, kitschy eurodance/synth-pop record. The album (16 tracks) alternates male and female vocals, mixes ballads and disco-tinged numbers, and features contributions from Anders Wollbeck. Highlights cited: "Wounds Of Love", "Angels" and the cheeky "Psycho Sexuality." Overall indulgent, enjoyable in small doses.

For:Fans of synth-pop, eurodance, electroclash, and kitsch/camp pop music; followers of Alexander Bard/Army Of Lovers-related projects.

 Alexander Bard is pathologically addictive, there's no getting around it; I've been hooked for years now and have no intention of getting out (why should I, I'm feeling great!), initially, you start with the Army Of Lovers, his undisputed and unparalleled peak, then comes the obsessive-compulsive need to get your hands on any more or less quirky project he's come up with: Vacuum, BWO, Gravitonas; I haven't reached Alcazar yet (I imagine that's the terminal phase of the condition), but in the meantime, I've gotten to know the Nouveau Riche.

  Discover the review
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