Nitrada
We Don't Know Why But We Do It

Of Fragility.

In the so-called welfare society. Energies dissipate. Because primary needs have already been acquired. And one grows up without asking questions. Because decisions are already made. By others. And life is lived by appearances. Unstable and unfinished. Fragile generational appearances. In a sly and savvy becoming. Low profile. Like the one proposed by the German label “2nd”. Second by definition and necessity. Because the first ones have gone by a long time ago. Leaving few traces, many ruins, and a widespread sense of fragility. Then, it is difficult to find unknown pleasures. Which, in the end, are always the same. But the synthesis fails because the image comes out blurred and underexposed. The white lines on a black background do not rise or fall. More and more they vibrate.

“We don't know why but we do it” is the answer by Christopher Stoll aka Nitrada. And the plethora of musicians that form the backbone of the label. Mostly Italians. Some emerged in the now classic Gardens of Mirò. In Emilia (Pillow). In Sicily (Tellaro). Both authors of commendable debuts. United with Nitrada by the same modus operandi. Music conceived in and for domestic spaces. Studios generating sounds. Basements filled with under-the-skin rhythms and oblique pop textures. As in the crystalline Eveything Is Not Alright. Introspective electronics. Marked by layers of guitar and keyboards. Romantic Electro-Pop in Fading Away where Kaye Brewer's voice resurrects the intimacy of Portishead. Avant-Pop with an orchestral breath choked by swarms of buzzing glitches in Old Love, New Idea. Massive Pop in the polaroid Like a Souvenir. Sleepwalking dream-pop in the conclusive Start Today. Start today.
A title that sounds like an invitation. Start today. To do something without asking why. Start today. To give yourself a goal. A project to believe in. A desire to nurture before you fall asleep. A dream that gives meaning to waking up. No matter how fragile it is.

Under the gray sky of Hamburg, someone is making it happen.