Milosh
Meme

THE REVIEW

Plug Research is pleased to present to you “Meme”.

Two years after the formidable debut that introduced him to the world (“You Make Me Feel” 2004), the Torontonian Mike Milosh returns with another electro-pop gem of rare beauty. Once again, elegant and refined electronic architectures are fused with a soulful essence and supported by excellent songwriting, resulting in a remarkable emo-electro-indie-pop creation.

Milosh, with his delicate post-modern melodies, paints dreamy and harmonious neo-romantic landscapes with melancholic hues, doing so with disarming and adorable sincerity. As in his previous album, the main theme continues to be Love, although the feelings expressed in “Meme” are no longer the joyful ones of two years ago.

The painful end of a relationship (“It’s Over”). The existential malaise that follows (“Falling Away”). The torment that keeps us awake at night (“Couldn’t Sleep”). The subsequent period when certainties waver, and one tries to find a way out of this suffocating spiral of sadness (“I’m Trying”). The anonymous wandering, head bowed, through the streets where every place is so sadly familiar (“The City”). Until finally the scars begin to heal and that long-awaited ray of light shows us the right path to take to start living again (“This Way”).

Capable of composing beautiful music with dreamlike experimental-cinematic atmospheres, a skilful narrator of everyday life stories, the talented young Canadian truly has it, in addition to being endowed with exceptional vocal folds that allow him to generate sound modulations full of emphasis and warmth. It is precisely thanks to his vocal abilities that, listening to the tracks contained in the album, one realizes how the "cold" electronics can sound warm, like R&B, like the warmth of a loving embrace, leaving the listener inevitably enthralled by such skill.