McLaren Group

The Profile

McLaren Group is a British motorsport organisation founded by Bruce McLaren, best known as a Formula 1 constructor and racing team active since the 1960s.

McLaren produced the animated web/miniseries Tooned (first series in 2012) and the 50th-anniversary series Tooned 50; the latter features drivers voicing themselves and uses British humour to retell McLaren history.

Tooned 50 is a short animated miniseries by McLaren celebrating the team's 50th anniversary. The review praises its light British humour, use of drivers as voice actors, and its success at softening McLaren's technocratic image. It is described as both appealing to enthusiasts and accessible to non-fans. The reviewer hopes for more episodes.