The Beatles

It's difficult to explain what the Beatles are in four lines: everything should always be compared to the music market of 50 years ago (which was in its infancy) and the monumental impact they had on society. For better or worse, it all started with them: marketing, the myth of Beatlemania (with the screaming girls, ancestors of today's bimbeminkia), but also sound experimentation and advances in studio recordings. One thing is certain: if they hadn't existed, we would all be listening to the Modà today.