Listening to "Con il nastro rosa" by Battisti Mogol made me think about what the key to the decade-long success of this duo of authors might be, and perhaps I've figured it out. It must be the absolute mediocrity of the lyrics (colored by eccentricities [the warehouse boxes, some black, some red?] that Mogol's mind produces in at least suspicious quantities).

Let's take this song, it talks about the most common thing in the world, the birth of a love, but not a love between young people, rather a love between 'mature' people (40-50 years old) because back then the target for record sales wasn't teenagers as it is today, but adults, that is, our parents bought the 45s, not us.


"Who knows, who knows who you are, who knows what you'll be
who knows what will happen to us
we'll only find out by living
However, I'm a little afraid right now
now that this adventure
is becoming a true story
I really hope you are sincere!
"

Naturally, it's the woman who might not be sincere, it was still a world where men believed themselves to be all of one piece! Or pretended to be, as Mogol perfectly expresses.
All the mature 40-50 year-olds found themselves in these verses..
A teenager kissing his first girlfriend doesn’t have those annoying doubts like who knows what will happen to us etc., unless he is a precocious paranoid.

"I'm realizing that I've come inside the house
with my box still with the pink ribbon
and I wouldn’t want to have made a mistake with my spending with my bride.
"

Apart from the funny, cheerful, and playful tone, the doubts about the woman remain—will she be faithful to me or will someone else buy her, like a shopping package :)?

Of course, Battisti's musical genius transcends everything and makes this song a very beautiful thing.

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