'The only thing in the world that matters is PERSEVERANCE'.

Last night, I watched 'The Founder' in its entirety on Rai5 (after seeing a clip of it either this or last year on another Rai thematic channel), about the story of Ray Kroc, founder of the 'McDonald's' corporation.

Starting as a blender salesman, one day, he visited a fast-food stand run by two brothers, Dick and Mac (McDonald), and noticing the success of their preparation and sales system, he envisioned opening more stands all over America.

The two brothers would not be easily convinced, and even when they saw the positive results of the expansion of their idea by Ray, with a formal agreement signed between them and Ray, they asserted their position in some situations, convinced they still held the exclusive rights to the brand and certain sales specifics (like the refusal to make milkshakes with powdered mixes, which contradicted their idea of product quality).

Ray, a dreamer, through constant travel and observation (and getting help at surprisingly opportune moments), would build an empire, even by engaging in morally questionable actions against the two brothers, initially founded on two symbols of the American nation: the courthouse and the church, whose combined symbols form the famous two arches of the corporation.

An enjoyable film that teaches the possibility of chasing one's dreams (one of the pillars of the famous 'American Dream') and that to be successful, ambition and education alone are not enough (famous is the phrase, 'the world is full of educated fools'), but perseverance (and the right opportunities and people - as Ecclesiastes, a book of the Bible, says: ''[...] it is not enough [...] to be intelligent to have riches, nor to be skilled to obtain favor; because everyone depends on time and circumstances (and of time - the era [the '40s] and circumstances [the changes in the needs and customs of Americans], Kroc had plenty!).)

An immersion in a story now distant from us (more than half a century), but interesting for understanding how great enterprises are born.

And the unfair practices: the history of the American system is full of them.

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