James Webb Young

American advertising executive and author of A Technique for Producing Ideas (1940).

Author of A Technique for Producing Ideas (1940). The review describes the book as a short, precise process for producing ideas and calls it a cult book; the review states it reached many editions (noting a 22nd edition) and wide translation (review claims translation into 40 countries).

James Webb Young's short 1940 guide explains a stepwise process for producing ideas. The reviewed edition praises its practicality, relevance, and status as a creativity staple for writers, managers, and advertisers. The review highlights that ideas arise from connections and must be relevant, simple, and memorable.

For:writers, engineers, artists, managers, advertisers, creatives