It Hugs Back

The Profile

It Hugs Back is an English indie group from Kent formed in the mid-2000s. Their debut album Inside Your Guitar (2009) was released by 4AD, followed by albums including Laughing Party and Slow Wave. Guitarist Matthew Simms is also known for joining Wire.

English band from Kent; formed in 2005; debut album Inside Your Guitar released by 4AD in 2009; subsequent releases include Laughing Party and Slow Wave; associated with dream pop/shoegaze/indie pop sounds.

A young English band from Kent, It Hugs Back debut on 4AD with Inside Your Guitar. The sound blends dream pop, shoegaze, and twee pop, recalling 4AD and Labrador aesthetics. Highlights and fuzzier cuts coexist with some flat moments and slight immaturity. Overall a warm, melodic listen, scored 7/10.