iamamiwhoami

Musical Group

Forfans of experimental electronic and art-pop, listeners who appreciate audiovisual projects and artists compared to björk and fever ray.
2 Reviews 0 Definitions 1 Charts

The Profile

Swedish audiovisual music project led by singer-songwriter Jonna Lee that combines music and video; emerged online with a viral, mysterious release strategy.

Noted for releasing songs accompanied by videos, a viral marketing/mystery campaign, and for blending folk sensibilities with Scandinavian electronic/avant-garde pop.

DeBaser reviews celebrate iamamiwhoami's cinematic audiovisual approach and the songwriting of Jonna Lee. Both albums reviewed—To Whom It May Concern and Kin—are praised for blending folk sensibility with Scandinavian electronic/avant-garde pop. Tracks frequently singled out include "B", "N", "Sever", "Kill" and "U-2". The videos accompanying the releases are considered integral to the project.

Notable Quotes

❝ Finally, Jonna Lee (pardon... Iamamiwhoami) has emerged from the cave.

❝ Leveraging hype to create a new vision of art, manipulating viral marketing while keeping one's identity a mystery, performing concerts without an audience in a forest or a snowy field.