iamamiwhoami

Swedish audiovisual music project led by singer-songwriter Jonna Lee that combines music and video; emerged online with a viral, mysterious release strategy.

Noted for releasing songs accompanied by videos, a viral marketing/mystery campaign, and for blending folk sensibilities with Scandinavian electronic/avant-garde pop.

DeBaser reviews celebrate iamamiwhoami's cinematic audiovisual approach and the songwriting of Jonna Lee. Both albums reviewed—To Whom It May Concern and Kin—are praised for blending folk sensibility with Scandinavian electronic/avant-garde pop. Tracks frequently singled out include "B", "N", "Sever", "Kill" and "U-2". The videos accompanying the releases are considered integral to the project.

For:Fans of experimental electronic and art-pop, listeners who appreciate audiovisual projects and artists compared to Björk and Fever Ray.