Haddon Sundblom

Sculptor, Painter or Photographer

Haddon Sundblom (1899–1976) was an American illustrator and commercial artist best known for creating the Coca‑Cola Santa image beginning in 1931 for Coca‑Cola advertising.

Sundblom produced the iconic Coca‑Cola Santa images beginning in 1931; his Santa drew on Scandinavian iconography, the poem "A Visit from Saint Nicholas" by Clement Clarke Moore, and real-life models (a neighbor, then himself and family) as noted in reviews and historical accounts.

A concise, reflective take on Haddon Sundblom's role in creating the modern Coca‑Cola Santa image. The single DeBaser review (by KyraCollins) traces influences and questions the myth that Coca‑Cola 'invented' Santa. The review is measured and historically minded.

For:Readers interested in illustration, advertising history, Santa Claus iconography, and pop culture studies.

 "A young man dives into the tub like a real rascal, but upon contact with the liquid exclaims: Vaffancuore. This is the terrible dark non-alcoholic drink. Help, Superyoung!" (Elio e le Storie Tese)

  Discover the review

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