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Frédéric Beigbeder

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Frédéric Beigbeder (born 1965) is a French author, novelist and literary critic known for novels and essays that often critique advertising and contemporary consumer culture.

Has worked in advertising and wrote novels that critique the advertising world and consumerism. Lire 26.900 (as discussed in the review) presents chapters alternated with mock advertising scripts and satirical interruptions.

Review material focuses on Beigbeder's critique of advertising and consumerism, especially in Lire 26.900. The review praises the book's structure (alternating chapters and faux ads) and its exposé of the advertising world. Overall a recommended, sharp read.

For:Readers interested in satire, advertising, media critique and contemporary French fiction.

 My name is Octave and I dress in APC. I am an advertiser: yes, I pollute the universe. I am the one who sells you all that sh..t. The one who makes you dream of things you will never have. Always blue skies, always beautiful girls, perfect happiness, retouched in Photoshop. Slick images, music in the wind.

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