After being resurrected thanks to the semi-divine intervention of his majesty Chris “Coldplay” Martin, a long-time friend of the singer Danny and guilty of gifting Embrace with a ballad of rare beauty like Gravity (the lead single from the previous album Out Of Nothing), it is time for the McNamara brothers to confirm the positive results of criticism and audience regained after years of dreary waiting.
Although having debuted only in 1998 with the excellent The Good Will Out, Embrace, alongside Oasis, are among the very few remaining witnesses still "active" in the brit-pop era, and we all know that to survive the whirlwind rhythms (and shifts) that have always characterized the English music scene, a brazen attitude is not enough. The McNamara brothers have that, but, fortunately for them, also a happy propensity to write highly engaging songs, halfway between the epic nature of U2 and the “mainstream” intimacy of their friends Coldplay.
From the initial tracks No Use Crying and Nature’s Law, This New Day nominates Embrace to take (or at least share with Coldplay) the baton of representatives of Anglo-Saxon pop. The number of potential hit singles in this album reaches half of the total; with five strong songs (I would add to the two already mentioned the captivating Target, The End Is Near with its urgent piano intro, and the romantic ballad I Can’t Come Down), Embrace can be more than satisfied with the work done.
Embrace's music sounds like a warm and enveloping hug transporting you to a world of delicate and epic melodies.
'Even Smaller Stones' is perhaps the most interesting thing produced by Embrace in the last eight years.