The new Oasis.
That's how Danny McNamara (vocals, guitar), Richard McNamara (guitar), Mickey Dale (keyboards), and Steve Firth (drums) were immediately labeled. From Huddersfield, in the West of Yorkshire, where the gray and gloomy skies that only a land like England can offer, Embrace debuted in 1998 with THE GOOD WILL OUT.
As a debut, it's not bad at all, actually. Even though they didn't bring anything particularly innovative and were swept away by the Brit-pop wave, carried along by its sound, THE GOOD WILL OUT is an album that immediately makes an impact.
If the audience driven by mainstream rules, subject to MTV and major labels got to know them, it was surely for their most famous hit: COME BACK TO WHAT YOU KNOW. What gives this album its immediacy is the fact that it's easy to listen to. The tracks are all very melodic and catchy. The arrangements are good and often reminiscent of The Verve, so much so that FIREWORKS is not far from THE DRUGS DON’T WORK. Danny's voice is excellent, reminiscent of the brit-pop standard-bearer, a certain Noel Gallagher, and is terribly passionate and engaging in the ballads, particularly in the splendid THAT’S ALL CHANGED FOREVER, accompanied by the piano.
Simple songs, almost predictable melodies, and a predominantly melancholic atmosphere. Yet, this album can create a listening dependency, probably not prolonged, but the desire and hunger to try it again immediately after the "first" is strong. It may also be due to MY WEAKNESS IS NONE OF YOUR BUSINESS, from the sleep-inducing introduction to the smashing and winking chorus. But the brit-pop ghosts of THE GOOD WILL OUT seem to multiply; indeed, ONE BIG FAMILY seems like a Stereophonics leftover, and Richard seems the perfect incarnation of Kelly Jones. Richard himself performs the rawest and more aggressive songs.
NOW YOU’RE NOBODY seems like a solo Ashcroft gift to the McNamara brothers: sweet and hypnotic. It ends with THE GOOD WILL OUT (the album's title track) an album that seems like a collection of the best pieces of Oasis and The Verve, although, all in all, it's enjoyable and pleasant.It's true, it lacks originality, and the most critical will inevitably contest it, but after all, there are plenty of Beatles offspring in England. And Embrace doesn't seem to be the most incapable to me…