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Rating: Enough, enough, enough: how many times have you uttered these words in front of the TV, flipping through a newspaper, or worse, a weekly or monthly magazine, flooded by a waterfall of annoying, pounding, unjustified advertisements?
We have always wondered about the necessity of being offered bread, oil, pasta, toothpaste, bras, briefs, pantyliners, water, beer, coffee, all basic commodities which we couldn't say no to, even without advertising; not to mention all the other completely superfluous consumer goods: so why promote them to us?
So what the heck is the use of this advertising? Is it possible to do without it? Is there anyone in the business world who doesn't use it? I can answer you with a: yes, certainly! Someone who miserably bankrupt their company, you'll say, but not at all, I would reply!
Perhaps it's all nonsense what I'm about to tell you, perhaps you'll think I'm crazy or worse irrimediabilsicurainconfutabilmente rimbambita. Perhaps yes, perhaps no (poetic license).
Since childhood, all of us, absolutely all of us, have discovered the games that occupy the mind: as kids to get used to concentration and as adults to sharpen our neurons, greasing the gears rusted by time. You know what I'm talking about, I'm sure of it: puzzle games. The first weekly magazine of this kind, founded way back in 1932, is "La Settimana Enigmistica" created by the mind of a Sardinian nobleman, engineer Giorgio Sisini: it was a success that crossed the Tyrrhenian, so to speak, inmenchenonsidica.
Surely many of us bought the magazine for our parents: my father, on the other hand, would snatch it every Saturday morning, "Strange, but True", it was the only one he personally purchased, as my mother took care of the daily newspapers.
Practically a success that has never waned; to this day you flip through those pages and find yourself, albeit with attention to renewal, with the same columns, the same difficulty scheme for many games, especially crosswords and rebuses; yet there is a characteristic that makes "La Settimana Enigmistica" unique: Inside It Is Totally Free of Advertisements, yes indeed, not even the slightest advertisement is allowed. Consider this strange thing, I'd dare say unnatural: there are people who live without promoting their product, without advertising and don't die by suicide!
I realize that the reading proposal is more than strange, but I would call it therapeutic: a few hours of healthy fun, stimulating the mind and enjoying a small island protected from market dynamics, which force you to suffer like a pair of tight shoes.
P.S. perhaps real books aren't on sale, but passionate collectors used to bind the issues of the year and proudly display them on their bookshelves. Dear Editors, is this enough to include such publications among these DeRecensions?
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