Claudio Baglioni
La vita è adesso

THE REVIEW

1985: a year of grace for Claudio Baglioni. Loved by mothers (because he's fundamentally charming) and adored by young girls (because he's so terribly romantic), the handsome Claudio decides to release his latest work, which promises to be mature and classically melodic. The promises will be kept, "La vita è adesso" will sell abundantly more than a million copies and will make Baglioni a permanent hit parade star.
In the end, "La vita è adesso" is not his best album; "Strada facendo" was a whole other level. Yet, starting with the title track, "La vita è adesso" presents itself as solid and effectively robust, with good musical intuitions and some beautiful moments of surprising sonority.

The best tracks are "Tutto il calcio minuto per minuto" and "La vita è adesso," although the courageous "E adesso la pubblicità" shouldn't be considered minor. However, something doesn't work: certain poetic licenses are frankly irritating and the attempt, at all costs, to reach a less adolescent audience (unsuccessfully) seems to turn some songs towards a somewhat whiny melodic style.
Beyond all, the album remained in the charts for 18 months. Not an artistic masterpiece (although far from being despicable), certainly a commercial masterpiece.