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Rating:
Take four somewhat angry guys from the Welsh countryside, give them a guitar, a drum, a bass, and another guitar, have them record some noise organized in such a way that it faintly resembles music, and you'll have one of the most sensational acts of the century, Bullet For My Valentine.
Born in 2003 in Bridgend, BFMV are just yet another Metalcore band with emo undertones, ready to take the stage for a few years, until (hopefully soon) they leave as they arrived. After an album released three times in as many different versions (classic, re-issue, and Deluxe), they return to the music market in 2007 with yet another pseudo-musical product suitable for masses of sleepy fans who settle for an album that's flat, full of melodies so sugary they could cause diabetes, structures as basic as they come, and lyrics bordering on insanity.
"Scream, Aim, Fire", this is the masterpiece's title, is a rather simple and straightforward work, developing all in the same way, with songs all structured in the most classic form of verse-chorus-verse-chorus-"solo"-chorus, based, as mentioned before, on fairly catchy melodies, tinged with a subtle yet constructed melancholy, on which the rather anonymous voice, to be honest, of Matthew Tuck always lies, weaving vocal lines that are sometimes clean and sappy, sometimes more "acid," offering a quite harmless and not very aggressive scream.
Of the eight songs present here, none stands out for originality or pleasantness, and while not absolutely bad, they soon risk becoming boring due to the overall flatness. There is something to salvage in all this; there are indeed pleasant riffs scattered here and there, examples being the main riffs of "Disappear" and "Waking The Demon," and some vocal lines aren't too bad either, and once again "Waking The Demon" stands out over all the songs of the lot, but it really seems too little to justify purchasing or listening to the entire album.
It's unfortunate to have to criticize a very young band that probably has all the time to improve, but if these are the results, for now, we are decidedly far from reaching an acceptable level, as a few catchy melodies do not make an album a good one.
Failed with very few exceptions.
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