And this is exactly the thing. The title of this work warns us right from the start. These three lunatics ask us to pay attention, so why not follow the advice? Perhaps drunk from the 2008 tour with Nine Inch Nails, fascinated by the possibilities of electronics aimed at degeneration, sweet and clean but insidious and a son of a bitch, Boris gives us this 10-track splendor.

What the hell happens in the heads of the hydra is hard to say, but if someone expects an acid elephant running headlong down a hill, they've got the wrong door (I suggest the purple one of Heavy Rocks). It's the sweet and dreamy voice of Wata that welcomes us, and along with the underground club bass beat of Shibuya, introduces us to the title track, with ethereal guitar twists hovering over the heads of us poor, unaware dancers—a rarefied opening paired with the sumptuous pop (giving us a jangle of guitar in the middle of the piece just when we thought of proposing it for some MTV program) of "Hope". Instead, the NIN peek in the trio "Party Boy" (our "Sin"), "See you Next Week", and "Tokyo Wonder Land". Spontaneous and "festive" space electronic hints, if by party you mean a white room with padded walls and tables full of hard but subdued guitars. "Aileron" comes directly from "twin" Heavy Rocks and resolves the sludge of the latter into a melancholic arpeggio stretched across the infinite expanses of a cold and inhospitable moon. The guitars are never missing, they are not satiated with mud, the underground synths of this work are tangible proof, they hunt the melodies, and they make them shudder so much that they make them twice as beautiful. 

If all Pop records were like this, I would sign up for it.

Tracklist and Videos

01   Attention Please (05:10)

02   Hope (03:25)

03   Party Boy (03:49)

04   See You Next Week (03:55)

05   Tokyo Wonder Land (05:22)

06   You (06:06)

07   Aileron (02:01)

08   Les Paul Custom '86 (02:09)

09   Spoon (04:11)

10   Hand in Hand (04:25)

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