Cover of Bernardo Caprotti Falce e Carrello
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For entrepreneurship enthusiasts,fans of bernardo caprotti,readers interested in business biographies,those curious about trade history,students of business and management
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THE REVIEW

"Liberal is not right or left. It is common sense."

"Falce e carrello" is not a political book and it is not even a chronological list of facts and documents. To the most partisan, it may seem like an accusation, but it is a mistake.

This gem of a book, a small book, is the pure and synthesized essence (unfortunately) of an intense life, made of choices, difficult decisions, where glimpses of true daily life intertwine. There are autobiographical references, snippets of history, struggles for the conquest of new horizons, true revolutions of existing structures.

If you like trade, if you want to understand how and why it was born, if you want to get an idea of what lies behind that immense mechanism of a company and all the internal and peripheral difficulties it encounters, within these pages you'll find food for thought.

You will emerge energized, motivated. You will grasp the entrepreneurial spirit, the model of a man who wrote his own destiny, who truly pursued with giant strides goals and principles that today seem anachronistic to many. A book that is an extract, an essence, a manual, pages of "university of life".

There are names, episodes experienced firsthand, fierce opinions, anecdotes, examples, and on every single page you perceive the power of a warrior soul that never bowed its head in the face of difficulties, that advances without compromises, even though indignant, faced with obstacles and blackmail.

A man who imparts, with his experience, a genuine model. There is room for everyone. From the statements of powerful politicians to the warehouse worker bursting into the management offices shouting that freedom is adhering to the majority.

Perhaps it's because of the anecdotes, perhaps because I believe that when telling something it's effective to always put a piece of oneself (the same company is perceived as a creature), or perhaps because I wanted to understand what is behind a company I have admired and compared for years with others; this book has really given me a lot of satisfaction.

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Summary by Bot

Falce e Carrello by Bernardo Caprotti is a concise yet deep exploration of a passionate entrepreneurial life. Blending autobiography with business insights, it reveals the struggles and victories behind trade and company growth. The book inspires readers with stories of resilience, principles, and the spirit of a man who shaped his own destiny. It offers valuable perspectives on the realities of managing and building a business.

Bernardo Caprotti

Bernardo Caprotti (1925–2016) was an Italian entrepreneur, founder of the Esselunga supermarket chain, and author of Falce e Carrello.
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