Alfio Bardolla
I Soldi Fanno La Felicità

I met this Alfio in person a few years ago.

A robust young man from Brianza with little charisma, quiet and with a vaguely dumb demeanor.

Evidently, I was wrong.

The young man, in just a few years, built a sort of "financial empire" through real estate buying and selling (Italy and abroad), Financial Wellness courses, and a whole series of economic entanglements that I don't even dare to imagine.

Starting with a few thousand euros, it seems that his wealth is now estimated at several million.

In this book (published by Sperling & Kupfer), he explains WHY many of us literally "fear" getting rich (interesting, moreover), why people hold back in making certain choices and, not least, he explains in detail why people, deep down, have a sort of "reverential fear" of money.

He also explains how, once this self-blaming phase is overcome, to invest in real estate, starting from a few hundred euros (with bank loans, repossessions before auctions, and so on).

He explains how to compensate for the lack of initial money, with intelligence, some strategies, and small tricks, creating, briefly, a kind of "money-making machine" that works for us, 24 hours a day.

The basic theory is: if you're not rich yet, it's because no one has ever taught you how to do it.

A book that has had about ten reprints and has sold a boatload of copies (after this, he made two more, if I'm not mistaken).

Is that why NOW in Italy there's a stagnant real estate market? Is it Bardolla's fault (and those like him) that rents have skyrocketed in the past 2 years? Is that why there are more and more people without jobs or struggling to make 1000 euros a month in the face of others (few) who make 10,000 euros a month? Or have we just not understood a damn thing?

In short, I haven't quite understood if this Bardolla is yet another opportunistic neighborhood genius who got rich or if he's a genius. The fact is that if instead of writing crappy reviews here I had read and truly internalized the chapters of this book, probably, by now, I would be writing the same reviews from a tropical island, on the patio of my mega villa with 3 young mulatto geishas fanning me with a palm leaf.