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Rating: Ok, now I'll probably risk getting lynched...
the EP by Airys, better known to the vast public as Syria, who, in a spirit of "experimentation", changes her name and presents herself in an electro-pop guise à la Kylie Minogue, has just been released. The suspicion of a marketing operation is there, and it's strong, but if you go beyond the prejudices and listen to it without expecting to find in these 6 tracks the answers to existential questions, then everything appears in a different light. The sound proposed in itself is not anything innovative (when compared to international music) but for our domestic music scene, which is sterile, repetitive, and completely submerged in low-quality light music, all this shows itself to be a breath of fresh air. In the EP (sung entirely in Italian) the range goes from electro-pop to dance music and it’s interesting to hear how the Italian language can adapt to swift and rhythmic musical schemes.
The lead single "Esco" summarizes the fundamental elements of the project: an electronic, high-energy base, tainted with sounds à la Bloody Beetroots/Mstrkrft, on which a carefree and simple text lies which seems almost forcibly fit into the scheme of the piece, yet overall it produces that feeling of escape, fun, and "messing around".
"Vedo in te" is instead a sort of ballad where the usual violins are replaced by simple acoustic guitar picks and deep beats that amplify in the refrain-hook.
The best track is "Io ho te" a cover of a song by Rettore, where the lyrics blend perfectly with the synthetic base where synthesizers scream and beats overwhelm.
Overall, a successful experiment, of quality, but which shows all its limits, with lyrics that are sometimes too banal and sounds that have a "been there, heard that" vibe. But maybe that’s exactly what draws people to the EP, its desire to be cheerful, summer-like, fresh, without claiming to be the antidote to the crisis in Italian music.
In short, Airys, we liked you... hoping it’s the beginning of something more substantial and, why not... perhaps even more "experimental".
Tracklist and Videos
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