The "independent" music industry is dying: congratulations.
You play with your friends in any community center, you play poorly, but do you have money to burn? Great, the industry is looking for you. Record your garbage, send it to Italian labels and wait for an email, because it is via email that they will contact you, and know this: they will contact you and do you know why? Because they will ask for money, a lot of money, to record your garbage, to print it... which will not even seem real to you. You knew you sucked (yes, with the "c". We are not in Milan, fortunately) and now you find yourself able to record a disc for a label of So-and-So that once played six hours before Sonic Youth, for five minutes, at the same festival? There's something wrong, you know it, but you won't admit it. You will sign a triplicate-signature contract, you will make a record that will, more or less, suck for everyone, that will get a few reviews in magazines that are the last link of your press office - that you are paying handsomely and some assurance it must surely give you - and you will be a perfect specimen of "indie-for-bad-luck"... that is, if Cecchetto had contacted you via email asking you to dye your hair pink, to change all your music following the latest trend, to you, deep down, thinking it over carefully, reflecting with a clear mind, it wouldn't have seemed like a bad idea. Unlucky.
And then there are the cool ones. Those who don't want to learn (they just avoid it), who if all goes well, mind their own business... who play in front of twenty people, ten of whom will buy the record because you know, there are no more half seasons but you can tell live who can and who screws the flies... actually, who gets screwed by previously screwed flies. There is that song that says something like I don't care about what you can say because I own this attitude. Well, that is the motto of the cool ones. They stamp this motto on their foreheads.
Should I die today - hand strictly on the package - I would do it with the conviction that the coolest of all are Afraid! (with an exclamation mark, no less). They are from Verona, two of them play with those post-greaseballs of Hell Demonio and they print for Holidays Record (a real label, not just pasta and beans) and have the luck to please almost everyone.
Do you feel like an orphan of those things that made McLusky and At the Drive-In great? Get the 2004 EP. Yes, you liked those things, but now you prefer them contaminated? Well, get the 2007 seven-inch, the one with the black cover. Yes, time has passed, now you prefer psychedelia or rather prefer those things stewed in LSD? Well, this Megalöklift (2009) is definitely for you. Ah, recorded by Giulio Ragno Favero at Blocco A.
Just over thirty minutes of strong sonic pleasure that mixes psychedelia, "emo-core" (quotes not accidental) and post-Hardcore in a strong and personal way, that make you both dance and travel. And moreover, it is an object that in your collection earns a position of respect.
What can I say!?! Figs, dried and not, of the whole world... make a sound. Congratulations.
Loading comments slowly