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Romero Britto is originally from Pernambuco, a state in Brazil where I reside, but he finds his fortune in New York. From his birthplace, he carries quite evident artistic influences; the vivid colors in monochromatic spaces, defined areas and lines typical of traditional woodcuts.
These elements, readapted to the frivolities of today's society, make some define Britto's "art" as pop art.
What the point of making pop art in 2015 is, I really don't know. For Romero Britto, evidently, it is money.
Britto is the emblem of that contemporary art that someone defined as "luxury decorative objects," not limiting himself to luxury and expanding horizons towards everyday products, thus subverting the concept: if pop art brought everyday objects into art galleries, Britto brings his "art" into everyday objects.
Like a hit continuously played on the radio, which the most attentive listener vainly tries to escape, Britto's flowers and kittens fill the shelves with their glaring colors to the point of nausea.
Perhaps what is born is the first decorative media phenomenon in the history of art, a colorful epitaph representing art now emptied of its true communicative potential.
The portrait of Michael Jackson is a painting specially chosen to make you feel that sense of sincere ugliness (probably inspired by the subject) that lurks behind its shrewd entrepreneurial aesthetic.
They say he is the most loved and hated artist of the moment, what do you think?
Would you have breakfast with a cup decorated with hearts and kittens?
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