First of all, writing a review of a compilation, especially if this compilation is by the Beatles, is like writing about Hegel after having read the summary 5 minutes before the class test. That said, I agree in saying that the Beatles before "Rubber Soul," for me the first truly "new" album in pop, were certainly not "monsters" of skill... Just as Elvis was not the greatest rocker... no, I'm very sorry, the greatest rockers were "Chuck Berry," "Eddie Cochran," and "Buddy Holly"... speaking of technique, creativity, genius! There, I've said it... The point is that when the "scarrafoni" (a colloquial term for Beatles) started to get serious, their little ones had long since surpassed their masters: just think of the Kinks, but also the Small Faces, the Zombies, the aforementioned Stones, and all those groups that in the second half of the sixties created a rock that broke free from the paths of psychedelia (ah, it's also good to remember that the masterpiece/manifesto of psychedelia is not Sgt. Pepper's, but THE PIPER AT THE GATES OF DAWN by Floyd... I'm sorry) and began to play strange music made up of improbable classical and pop contraptions: it was called Symphonic Rock or Baroque Rock, and the vanguards were undoubtedly Keith Emerson's Nice, the Moody Blues, and Procol Harum...
After a couple of years with King Crimson, the genre became more codified: thus was born progressive rock, the highest expression that rock has given to humanity, demonstrating that it is the only musical genre without barriers or boundaries. But it was in that second half of the sixties, when the Beatles were dominating the charts, that "the others" were overturning rock 'n' roll: giants like Eric Clapton, Steve Marriot, Rod Argent (not to mention America with the Byrds, the Doors, and Love) were going beyond... much beyond... And the only significant response "in terms of originality" that the 4 from Liverpool gave was undoubtedly "THE WHITE ALBUM"... and even before that "Revolver," which with the stunning "Eleanor Rigby" is worth the whole album on its own...
What needs to be explored is the social phenomenon... The Beatles were the first to (re)propose Rock/Pop when it was dead along with Buddy Holly and Eddie Cochran in those dreadful plane crashes that killed them... Perhaps the "Shadows" (and their American clones) could have done it, but their music was far too ahead, predominantly instrumental, with fiery guitars and drums...
Guys, if we're talking about technique and innovation: where do we place Misirlou?? Or the epic "Apache"? As I said, however, that music was too ahead even if part of the rock that emerged ten years later can be traced back to it...