Ambulance Ltd
Ambulance Ltd

THE REVIEW

Are we dealing with another ephemeral and hyped-up band? The classic sycophantic group launched by the NME? Will the CD end up on our shelves gathering the deserved dust as the price to pay for a rash purchase? I wouldn't know how to answer this series of futile questions, but for the moment, Ambulance Ltd from the Big Apple have found their little space in my CD player, whose laser roams between tracks with pleasant cheer. I've read, as always, a bunch of nonsense about this album, not that I understand more than others, indeed maybe I understand far less, but in the end, the merit goes to those who succeed in not inventing anything new but rather something very personal.

The Ambulance Ltd mix can be found in every respectable CD store, and these are the ingredients: two tablespoons of psychedelia, a slab of '70s rock, four yolks of '80s new wave, and a pinch of '60s blues.
The flavor is thus very familiar; you can consume it in the morning (Anecdote), in your free time (Yoga Means Union), in the evening (Ophelia), basically whenever you like. As you may have guessed, it's not easy to categorize their music, and you risk spending time making possible comparisons that are now useless and out of place.
However, since they're very much in fashion, here they are: Doves, Wilco, Spiritualized, Suede. I like the way this album begins (with the instrumental and lively "Yoga Means Union") and the way it ends (the tribute to Velvet Underground "Ocean"): in the middle, there's plenty of beautiful music—"Primitive" with its rock-blues riff, "Anecdote" classy pop track, the beautiful "Ophelia," and the throbbing "Sugar Pill" where the "Suedian" sound becomes more pronounced.

In conclusion, it's hard to detach from certain sounds, but the skill lies in re-proposing them smartly, without boring too much, and sometimes good efforts come out, like this one.
America and England have come together once again, even in music, even in the damn music business, but who cares...